Meituan alleges coordinated delivery-exit videos funnel viewers into paid services

Briefing by News4U · First published

Meituan said marketing networks were spreading templated videos claiming restaurants had abandoned delivery platforms to attract customers for paid training, partner recruitment and shop-brokerage services, ITHome reported. The company said 250 associated accounts had used similar scripts since September last year, and that some operators were not restaurant businesses and had never opened online stores. It also said several shops using another template continued offering group-buying and livestreaming services online. Meituan said it had preserved evidence of alleged infringement and would protect its rights through legal channels. [1]

Sources

  1. 数百账号批量“呼吁下架外卖”实为引流广告,美团曝光卖课招商“收割”小商家套路

    ITHome · · Excerpt

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