Media industry accelerates second pivot-to-video amid TikTok-driven social trends
Briefing by News4U · First published
The Verge reports that media outlets are expanding vertical video efforts as social platforms prioritize short-form content, with TikTok’s influence driving changes across Meta’s Reels and YouTube Shorts. The Washington Post found notable success on TikTok before many peers had created dedicated accounts on the platform. CNN partnered with Jubilee to produce debate-style videos on political topics. The time spent watching Reels on Facebook reached an all-time high in Q3. [1]
Sources
- There’s no slowing down media’s pivot-to-video 2.0
The Verge · · Excerpt