China bans TV boot ads, mandates full-screen live on startup

Briefing by News4U · First published 2026-10-27 06:51:31 UTC

China’s broadcasting regulator issued rules requiring cable and IPTV services to open directly to full-screen live TV without ads from November 27.

China’s National Radio and Television Administration published two regulations on October 27 requiring cable and IPTV operators to open directly to full-screen live TV without boot ads from November 27. [1] [2] [3] [4]

Operators must offer users a simple choice between live TV and the interactive homepage, set up a free-content zone on the home page, reduce paid tiers, display clear pricing and simplify remote controls to one-button live switching. [1] [2] [4]

Sources

1. 国家广电总局：交互式网络电视 IPTV 应实现开机看全屏直播功能，不得播放开机广告

   ITHome · 2026-10-27 05:04:13 UTC · Summary only

2. 广电总局发布新规：有线电视开机即直播，不得播放开机广告

   Sina Finance · 2026-10-27 05:29:32 UTC · Full text

3. 快讯

   Wall Street CN · 2026-10-27 06:16:57 UTC · Full text

4. 广电总局发布新规：要求有线电视、网络电视实现开机看全屏直播功能

   The Paper · 2026-10-27 06:22:10 UTC · Full text

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